在瞬息万变的市场浪潮中,唯有不断精进内功,方能稳立潮头。
近日,尼尼微总部成功举办了首场面向全国经销商伙伴的产品专项线上培训,聚焦旗下七大系列之一的 「拉斐尔·自然系列」 ,从产品特色、工艺技法、营销话术、产品定位、市场策略到适用场景,进行了全方位、多维度的深度讲解。
Recently, the headquarters in Nineveh successfully held the first special online training for product training targeted at dealers nationwide, focusing on the "Raphael Natural Series", one of its seven major series. The training provided a comprehensive and multi-dimensional in-depth explanation of product features, craftsmanship techniques, marketing scripts, product positioning, market strategies, and applicable scenarios.
CHARM
全方位解码
销冠系列的产品魅力
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作为尼尼微厚浆型艺术涂料家族中最受市场青睐的明星产品,拉斐尔·自然系列的年度提货量占比曾一度高达47%,是当之无愧的“人气王”,它的设计灵感源自文艺复兴巨匠拉斐尔作品中那份宁静、和谐的美学气质。
As the most popular star product in the Niniwei high-build art paint family, the design inspiration of Raphael Natural Series comes from the serene and harmonious aesthetic temperament in the works of the Renaissance master Raphael.

它通过色泽柔和、触感如缎般丝滑的质感,打造出恬静如画、舒适如自然的生活空间。
灰白、深灰等素雅色调搭配柔和哑光质感,让空间既有现代简约的利落,又有东方禅意的静谧。
With its soft hue and satin-smooth texture, it creates a serene and picturesque living space that feels as comfortable as nature itself.The combination of subdued and elegant tones such as grayish white and dark gray, paired with a soft matte texture, gives the space a modern and minimalist cleanliness, while also embodying the serenity of Eastern Zen.
无论是私宅别墅、星级酒店,还是格调餐厅、高端商业空间,拉斐尔·自然系列都能以墙面为画布,光阴为墨,写下一首关于宁静与质感的无言诗。
Whether it's a private villa, a star-rated hotel, a stylish restaurant, or a high-end commercial space, the Raphael Nature series can use the wall as paper and time as ink to write a silent poem about tranquility and texture.

- 特别鸣谢 -
PAIN POINT
直击痛点
收获实战锦囊
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经销事业部区域经理袁映辉担任此次本次培训的讲师,从特色、工艺、营销话术、产品定位、市场策略、适用场景等维度,对这一明星系列进行了全面而深入的解读。 Yuan Yinghui, the regional manager of the Distribution Business Department, served as the lecturer for this training, providing a comprehensive and in-depth interpretation of this star series from various dimensions, including features, craftsmanship, marketing techniques, product positioning, market strategies, and applicable scenarios.
从天然原材的甄选到匠人级的涂刷工艺,从精准的客户画像到实战中的销售金句,每一处细节都让经销商伙伴们大呼“干货满满”。
From the selection of natural raw materials to the craftsman-level painting technique, from precise customer personas to practical sales gems, every detail left our dealer partners exclaiming "thrilling".